Jamie Reilly, art director
Kevin Tenglin/
Krista Wicklund, writers
Ryan Conlan, interactive designer
Chuck Monn, associate creative director
Jason Sperling, creative director
Eric Grunbaum/
Duncan Milner, executive creative directors
Lee Clow, chief creative officer
Andrew Cahn, editor
Peter Donahue, director of photography
Phil Morrison, director
Kathryn Berthume/
Joannah Bryan, interactive producers
Chrissy Gilmartin/
Mike Refuerzo, broadcast producers
Filmcore, editorial company
Company 3, post-production company
Epoch Films, production company
TBWA\Media Arts Lab, ad agency
Apple Inc., client
Easy as 1-23 (Open on Mac and PC in the leaderboard) Mac: Hello, I'm a Mac. PC: And I'm a PC. Mac, people love you because you're so incredibly easy to use. Mac: Oh thanks, buddy. PC: Well, I'm here to say I'm also incredibly easy to use. Mac: Sure. PC: Take a look. (PC gestures towards the skyscraper) Mac: Huh, yep, PC, Easy as 1-2-3, I like that. PC: No, no PC. Easy as 1 through 23. You see...here let me show you. (PC pulls a cord and a banner unrolls over the slogan with 23 steps written down the side) PC: See, just follow these 23 simple steps, and it's easy to do stuff on a PC. Mac: Wow. That looks really easy. PC: Yep, easy as 1 through 23. Title: Mac
