, art directorKrista Wicklund
, writerAlain Briere
, associate creative directorEric Grunbaum
, executive creative directorsLee Clow
, chief creative officerRob Doumitt
, director of photographyLucas Eskin
, editorMad River Post
, editorial companyMark Coppos
, directorsPerrin Rausch
, agency producersGreen Dot Films
, production companyCompany 3
, post-production companyTBWA\Media Arts Lab
, ad agencyApple Inc.
Envelope :30 SFX: "New Soul" music by Yael Naim throughout. (Open on a white top. A disembodied hand pushes a manila office-routing envelope into view. The hand opens the string-and-button envelope and pulls out a sliver of a laptop and sets it on top of the envelope. The hand then opens the laptop and turns it to face the audience, then closes the laptop) Super: MacBook Air Super: The world's thinnest notebook.