Demian Oliveira, art director
Krista Wicklund, writer
Alain Briere, associate creative director
Eric Grunbaum/
Duncan Milner, executive creative directors
Lee Clow, chief creative officer
Rob Doumitt, director of photography
Lucas Eskin, editor
Mad River Post, editorial company
Mark Coppos/
Virginia Lee, directors
Perrin Rausch/
Mike Refuerzo, agency producers
Green Dot Films, production company
Company 3, post-production company
TBWA\Media Arts Lab, ad agency
Apple Inc., client
Envelope :30 SFX: "New Soul" music by Yael Naim throughout. (Open on a white top. A disembodied hand pushes a manila office-routing envelope into view. The hand opens the string-and-button envelope and pulls out a sliver of a laptop and sets it on top of the envelope. The hand then opens the laptop and turns it to face the audience, then closes the laptop) Super: MacBook Air Super: The world's thinnest notebook.