Kristin Graham, art director
Mitch Gage, writer
Andy Carrigan/
Ralph Watson, creative directors
Gerry Graf, chief creative officer
Stephan Dumon, editor
Joe Arcidiacono/
Andy Carrigan/
Ralph Watson, directors
Diane Burton, agency producer
John Swartz, integrated production director
Final Cut, editorial company
Saatchi & Saatchi New York, ad agency
Miller Brewing Company, Miller High Life, client
Foam Finger :40 (Open on the High Life Deliveryman walking into the warehouse break room with a cardboard box. He gets to a table and sets the box down. His fellow deliverymen gather around) HLDM: Big games coming. Right boys. Mmm Hmm….and believe it or not some actual football fans might make it into the stands. With that in mind, I have developed a way for folks lucky enough to get tickets to protect what’s left of their wallets. (He opens the box and we see that the object is a large foam finger) HLDM: Behold, the fruits of common sense genius. The Hot Dog Smuggler. (The High Life Deliveryman opens the foam finger, showing that it’s actually a warmer carrying a bunch of hot dogs) HLDM: Show your team spirit and get your eat on. (He closes the Smuggler around his hand and holds it up) HLDM: I don’t care how big the game is, no man should have to pay ten bucks for meat-like products. (He points the Hot Dog Smuggler at a delivery man) HLDM: You want a hot dog? They can do a full body cavity search and still not find 'em. Genius. (His fellow deliverymen laugh and disperse) Super: Miller High Life.