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Adrianna LaShelle, art director
Shelley Chidley, writer
Molly McFarland, producer
Station Film, production company
Mendelsohn Zien, ad agency
Brad Haley, Hardee's, client
A vs. B :30 (Open on a busy area. A host is standing on the sidewalk next to a table with two trays. One holding doughnut holes, labeled “A.” The other holding Hardee’s Cinnamon Biscuit Holes, labeled “B”) Host: Today we’re finding out what type of holes people prefer. Doughnut Holes, or Hardee’s new Biscuit Holes. (Cut to different people eating the biscuit holes) Woman 1: B Hole. Host: Yeah? Man 1: B Hole has it over the A Hole for sure. Host: Why? What do you like about it? Man 2: The A Hole seems kind of small. Host: Great. Woman 2: I just don’t like the A Holes. Man 1: B Holes are tasty and flavorful. Woman 1: The A Hole is nasty. Man 4: The A Hole tastes funny. Man 2: I guess I am just kind of a B Hole kind of guy. (Cut to the Biscuit Holes product shot) Anncr. (VO): Introducing Biscuit Holes with icing. The best kind of holes money can buy. Super: Biscuit Holes. Served with icing. Available during breakfast hours. Hardee’s Star Logo Anncr. (VO): New at Hardee’s. Super: Go to NameOurHoles.com Legal: At participating restaurants for a limited time.
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