The most successful quarterback in the history of Wake Forest University football recently graduated; instead of featuring an unproven lineup in the university’s marketing materials, Wildfire and Wake Forest Athletics created a fan-focused campaign. Modeled after a football playbook, this Fan Playbook captures the game day experience with an introductory locker room speech, the WFU fight song, a game of matching players to their numbers and WFU eye-black tattoos and a paper football. The weathered, textural design and language was inspired by the no-nonsense, old school coaching style of WFU head football coach Jim Grobe. Other pieces in the campaign include player/schedule cards, a senior/schedule poster, billboards, an e-blast, tickets and credentials and TV and print."