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Brandon Mugar, art director
Adam Reeves, writer
Greg Hahn, executive creative director
Bill Bruce/David Lubars, chief creative officers
Matthew Woolf, director of photography
Marrian Cho, editor
Number Six Edit, editorial company
Henry-Alex Rubin, director
Bob Emerson, executive agency producer
Smuggler, production company
Spontaneous, post-production company
BBDO New York, ad agency
AT&T, client

Where r :15 Super: Where r WIL (VO): This is the text message that caused the car accident that changed my life forever. Super: No text is worth permanent brain damage. Super: TXTING & DRIVNG… IT CAN WAIT. a message from (at&t globe) at&t "Yeah T" :15 Super: Yeah T Woman: This is the unfinished text message that my son was typing when he drove off the road and died of a massive skull fracture. Super: No text is worth dying over. Super: TXTING & DRIVNG… IT CAN WAIT. a message from (at&t globe) at&t "Yeah" :15 Super: Yeah Mandy (VO): This is the text from me that my sister was reading right before she flipped her car and was killed on impact. Super: No text is worth losing a loved one. Super: TXTING & DRIVNG… IT CAN WAIT. a message from (at&t globe) at&t

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