Mikal Pittman, art director
Britt Nolan, writer
Jeanie Caggiano/
Charley Wickman, executive creative directors
Susan Credle, chief creative officer
Matt Murphy, Final Cut, editor
Rohan Young, Lime Studios, sound design
Raf Wathion, director
Nina Abnee/
Jason Reno/
Nicole Wright, project directors
Matt Factor/
Shelly Townsend/
Fred Vrancken, producers
Nicky Furno/
Veronica Puc, executive agency producers
Leo Burnett Chicago, ad agency
Allstate, client
Delete Text Driving :30 SFX: Driving ambience. (Open with a series of abstract reflections in the glass of a moving car) SFX: Mobile phone typing followed by a “sent” chime. (Cut to passing reflections of the road. Streetlights. Buildings. Trees. Cars. It’s oddly serene. Cut to a shot of the driver. He’s looking down, not paying attention. Cut to the reflections of buildings) SFX: More typing. (Suddenly there’s startling crash. The driver’s head smashes violently into the windshield) SFX: Crash. Glass shattering. Car horn. (Shards of glass fly toward the camera in slow motion. Pan out to reveal the shattered windshield is actually the surface of a mobile phone) Camera Card: Delete Text Driving. (The super deletes itself letter by letter) Logo: Allstate Hands allstate.com/XtheTXT