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Dave Arnold/Christian Travers, art directors
Brandon Henderson, writer
Andy Currie/Kevin Jordan, associate creative directors
David Weinstock, creative director
Conway Williamson, chief creative officer
Jeff Ferruzzo, Outside Editorial, editor
Steve Miller, director
Dan Fried, agency producer
@radical.media, production company
Euro RSCG New York, ad agency
Heineken USA, Dos Equis, client
“Ice Fishing” :30 (Open on an ice fisherman. He cuts a hole in the ice. The Most Interesting Man climbs out) Anncr. (VO): He wouldn’t be afraid to show his feminine side. If he had one. (Cut to the Most Interesting Man exiting a car on a train. Two women within, wave as he leaves) Anncr. (VO): His mother has a tattoo that reads “Son.” (Cut to the Most Interesting Man kneeling before a royal personage. He presents her with a small box) Anncr. (VO): At museums, he’s allowed to touch the art. (Cut to the Most Interesting Man hanging by a rope near a bird’s nest) Anncr. (VO): He is the Most Interesting Man in the World. (Cut to the Most Interesting Man and two women) Most Interesting Man: I don’t always drink beer, but when I do, I prefer Dos Equis. (Cut to close-up of Most Interesting Man) Most Interesting Man: Stay thirsty my friends.
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