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Dave Arnold, art director
Larry Silberfein/David Weinstock, writers
Andy Currie, associate creative director
David Weinstock, creative director
Conway Williamson, chief creative officer
Jeff Ferruzzo, editor
Outside Editorial, editorial company
Steve Miller, director
Dan Fried, agency producer
@radical.media, production company
Euro RSCG New York, ad agency
Heineken USA, Dos Equis, client
Treasure Chest :30 (Open on vintage footage of a young MIMTW pulling a treasure chest out of the ocean and distributing its jewels to the local Polynesians) Anncr. (VO): People hang on his every word, even the prepositions. (Cut to the MIMTW airlifting, by helicopter, a full-size white piano to the middle of the desert) Anncr. (VO): He could disarm you with his looks, or his hands. Either way. (Cut to the MIMTW as he rescues a fox from hunters) Anncr. (VO): He can speak French in Russian. (Cut to spinning a map with his latest travel exploit, the interior of his home, replete with a sarcophagus, a butler and a live owl that lands on his arm) Anncr. (VO): He is the Most Interesting Man in the World. Most Interesting Man: I don’t always drink beer, but when I do, I prefer Dos Equis. (Cut to close-up) Most Interesting Man: Stay thirsty, my friends.
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