, The Visionaire Group, creative directorChris Brignola
, Filter Advertising, executive creative directorsChris Brooks
, The Visionaire Group, interactive developerMichael Beynart
, The Visionaire Group, 3-D modelingThe Visionaire Group
, ad agencyMarissa Grasso
, A&E, clients
To introduce their new TV series about the most compelling fugitive captures in recent history, A&E sought an innovative way to break through the online clutter and capture viewers' attention. This homepage takeover, requiring custom green screen production and precise planning to seamlessly work within the parameters of the New York Times homepage's multiple ad units, gives viewers an immediate and real sense of what they will experience watching the show on A&E.