Julie Gargan, The Visionaire Group, creative director
Chris Brignola/
Jay Sharfstein, Filter Advertising, executive creative directors
Chris Brooks, The Visionaire Group, interactive developer
Michael Beynart/
Ben Miners, The Visionaire Group, 3-D modeling
The Visionaire Group, ad agency
Marissa Grasso/
Meghan Kirsch/
Lori Peterzell/
Guy Slattery, A&E, clients
To introduce their new TV series about the most compelling fugitive captures in recent history, A&E sought an innovative way to break through the online clutter and capture viewers' attention. This homepage takeover, requiring custom green screen production and precise planning to seamlessly work within the parameters of the New York Times homepage's multiple ad units, gives viewers an immediate and real sense of what they will experience watching the show on A&E.
