, art directorShuhei Tsuji
, writerSatoshi Horii
, rhizomatiks co.,ltd., interactive designer/interactive developerHiroyasu Kimura
, rhizomatiks co.,ltd., designerSeiichi Saito
, creative director/producerTsuyoshi Tanaka
, ROOT Communications, Inc., programmerToru Terashima
, ROOT Communications, Inc., technology directorSatoshi Inoue
, executive agency producerShunsuke Kakinami
, project design and developmentbeacon communications k.k.
, ad agencyYosuke Toyoura
, Nike Japan, client
The concept is 'From Nike Harajuku to the world.' To drive online and offline traffic to the first premium flagship store in Japan, 'NIKEiD. Generator - Harajuku,' which was launched as a Web site device and as a retail device, spreads Harajuku color inspirations to the world. This device instantly captures colors of you with Web cam to transform into your original colored shoe, which you can spread to the world with online widgets.