Kazz Ishihara, art director
Shuhei Tsuji, writer
Satoshi Horii, rhizomatiks co.,ltd., interactive designer/interactive developer
Hiroyasu Kimura, rhizomatiks co.,ltd., designer
Seiichi Saito, creative director/producer
Tsuyoshi Tanaka, ROOT Communications, Inc., programmer
Toru Terashima, ROOT Communications, Inc., technology director
Satoshi Inoue, executive agency producer
Shunsuke Kakinami, project design and development
beacon communications k.k., ad agency
Yosuke Toyoura, Nike Japan, client
The concept is 'From Nike Harajuku to the world.' To drive online and offline traffic to the first premium flagship store in Japan, 'NIKEiD. Generator - Harajuku,' which was launched as a Web site device and as a retail device, spreads Harajuku color inspirations to the world. This device instantly captures colors of you with Web cam to transform into your original colored shoe, which you can spread to the world with online widgets.
