Amy Hodgins Carvajal, art director/group creative director
Sam Cannon, writer
Sarah Barclay, Organic, Inc./
Sam Cannon, JWT New York, executive creative directors
Conor Brady, Organic, Inc., chief creative officer
Rich Smith, Beast Editorial, editor
Michael Glennon, KSK Studio, director
Tom Hillebrand, Organic, Inc., production manager
Organic, Inc., ad agency
Kimberly-Clark, Kotex, client
Buy Me Tampons 1:10 Girl: Excuse me sir, do you have a sec? I was just wondering – I don't have a lock for my bike, could you run into the store and grab me some tampons? Man #1: Wait, you're serious? Girl: Dead serious. (Man leaves) Girl: HI, I need tampons. Man #2: What? That's gross. Actually, I'd rather watch the bike. Girl: Why? Man #3: Because I don't know the first thing about buying that stuff Girl: What stuff? Man #3: What you have to get. Girl: You can't say tampons? Man #4: Yeah, it's like the whole thing about where they go … like where they're gonna … you know what I mean? Like I don't know you and uh, sorry. (Man leaves) Girl: Please. Man #1: Why don't I just watch the bike for you? Girl: There's no negotiating about the bike. (Another man passes by) Girl: Can you go get me some tampons? Just run into the store real quick? Man #5: Gosh. Can I buy, uh, toilet paper? Girl: Ha! Man #5: Will that work? Girl: NO! (Another man) Girl: Tampons! Man #6: Tampons for what? Girl: For a period. So you're not afraid of them, you just won't? Man #7: I just won't do it. Girl: Even if I was your mother? Man #7: Even if you was my mother. Girl: Every day is about overcoming a fear, right? Man: Yeah. Girl: Yeah, so maybe today is tampon day! Man: Ohhh … OK. Title card: Why are 40% of people uncomfortable buying tampons? Girl: Hey they're just tampons Title card: Break the Cycle*. Logo: U by Kotex*