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Matthew Steenburg, art director
Peter Albores/Emma Vans-Colina, writers
Todd Bois, creative director
Matthew Atkatz, executive creative director
Sandra Durham, producer
Peter Bassett, interactive producer
District 01/District 94, development partners
180 Amsterdam, ad agency
adidas International, client
The 'Match Tracker' presents an exciting new data visualization tool using data from the UEFA Champions League matches, creating a platform for footballers to review and formulate their ideas about each game. Info graphics aid the analysis of match highlights and player performance. Through a partnership with UEFA and Opta Sports, adidas shows users football data in a format rarely experienced before. Users are able to focus on players assessing their respective positions of advantage.
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