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James Filbry, art director
Rob Schlyecher, writer/creative director
Spring, ad agency
Urban Barn, client
Objective: To facilitate the buying process for customers by offering them a preview of how a particular sofa would look in their own living rooms. Concept: Sofas were replicated, printed on card stock with its own die-cut holder. Customers could take it home, hold it up at eye level and view the sofa 'live' in their space. Target Audience: Women ages 18-45, professionals and well-educated.
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