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Sadanand Narvekar, art director
Amod Dani, writer/creative director
KV Sridhar, chief creative officer
Avdhut Hembade, photographer
Bhushan Patil, illustrator
Leo Burnett Mumbai, ad agency
Procter & Gamble, Tide, client
The series showed center-spread ads with visuals of people dropping food or drink on their clothes causing stains. When the orange tab on the right is pulled a Tide Dirt Magnet sachet comes out, pulling away the stain along with the sachet from the individual's shirt.
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