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Andrea Baumert/Evan Benedetto/Jan Jaworski/Alexander Nowak, art directors
Tara Lawall/Feliks Richter, writers
Nick Agderian/John Battle/Jeff Blouin, associate creative directors
Sean Broughton/Darren Moran, creative directors
Mike Wente, group creative director
Ian Reichenthal/Scott Vitrone, executive creative directors
Marc Brown/Juan Charvet/VML New York, interactive developers
Martin Coady, technology director
Carlos Arias, editor
Stephen Keith Roach, director of photography
Aaron Ruell, photographer
Ulf Johansson, director
Final Cut/Philip Loeb/Sound Lounge/Terressa Tate, audio mixers
Tamara Lecker, associate producer
Barbara Kontarovich/Nirad "Bugs" Russell/Nicola Smith, producers
Nancy Cannava, line producer
Sally Heath/Sue Romweber/Philippa Smith, executive producers
Nathy Aviram/Alex Gianni/Lora Schulson, executive agency producers
James "Crispy" Cornwell/Nathan Kane/Nic Seresin, Flame artists
Final Cut, editorial company
Smith & Jones Films, production company
Absolute Post/Smoke & Mirrors, visual effects companies
Y&R New York, ad agency
LG Electronics, client

Mobile harassment is a very serious and widespread problem among teens today. To raise awareness and promote responsible texting, the 'Give It A Ponder' campaign highlighted the consequences of inappropriate texting to the sender. It came to life with James Lipton and the iconic motion of stroking one's beard while thinking, or 'pondering.' It was seen on television, online, cinemas, posters and in a first-of-its-kind video-chat plug-in allowing anyone to grow a beard in real-time.


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