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Denis Kakazu/Bruno Ribeiro, art directors
Megan Farquhar, writer
Rubens Filho/Anselmo Ramos, creative directors
Nana Bittencourt, producer
Mauricio Granado/Cecilia Taioli, agency producers
Renata Dumont/Alex Mehedff, executive producers
Ogilvy & Mather São Paulo, ad agency
Bar Aurora, client
Ogilvy Brazil executed a smart guerrilla marketing campaign to make people aware of driving drunk when they don't take it seriously. Two years ago Brazil installed a zero tolerance drink driving policy; however, they still had over 35,000 deaths on the road last year. So, if jail and fines won't catch people's attention, what will?
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