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Anthony DeCarolis, art director
Erik Fahrenkopf, writer
Anthony DeCarolis/Erik Fahrenkopf, associate creative directors
Mark Figliulo, chief creative officer
Joost Van Gelder, director of photography
Gavin Cutler, editor
Mackenzie Cutler, editorial company
Human, music
Tom Jucarone, Sound Lounge, audio mixer
Fredrik Bond, director
Anita Wetterstedt, line producer
David Fisher, agency producer
Melissa Miller/Mona Salma/Eric Stern, executive producers
Matt Bijarchi, executive director of production
MJZ, production company
TBWA\Chiat\Day New York, ad agency
McDonald's, client
Baby :60 (Open in the wee hours of the morning. A sleep-deprived driver pulls up to the McDonald’s drive-through microphone. He tries to place his order without stopping the car) Driver: Hello! I’d like an Egg McMuffin and a...) Girl: Hello? (The driver does another lap around the drive-thru. And again tries to place his order without stopping) Driver: Egg McMuffin and a large cup of coffee. Girl: Can you say that one more time please? (The drive-through girl peers out of her window and discovers why the driver must keep moving. He has a sleeping baby in the backseat) Girl: Sir, Egg McMuffin and a large coffee? Driver: With cream and sugar please. (As the driver continues to do laps around the McDonald’s, the drive-through girl gathers his order) Driver: How much? (The girl writes the amount on a piece of paper and hands it to a fellow employee. The employee jumps over the counter and runs to the window. The driver waves, gathers his money and does one final lap. On the final pass the driver and the girl execute a flawless money/food exchange. The driver flashes an appreciative thumbs up. The baby is still sound asleep) Logo: McDonald’s Super: I’m lovin’ it.

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