Matt Ferrin, art director
Sam Mazur/
Sam Saunders, writers
Matt Ferrin/
Sam Mazur/
Sam Saunders, associate creative directors
Mark Kaminsky, creative director
Marty Cooke, chief creative officer
Alex Mailman, program manager
Lenny Stern, consultant
Ben Cohen, producer
Amanda McCroskery, agency producer
John Swartz, executive agency producer
SS+K, ad agency
Honest Tea, client
Part guerrilla stunt, part social engagement experiment, The Honest Store," was a pop-up shop stocked with bottles of ice cold Honest Tea. With nothing but a money jar and a sign requesting '$1.00 on the Honor System,' six cities across the country got an honesty check. The results were captured by hidden camera and shared with the world."
