Brad Kayal, art director
Kelly Diaz/
Crockett Jeffers, writers
Tom Scharpf, associate creative director
Paul Venables, creative director
Sean Leman, director
Craig Allen, integrated production director
David Lambert, producer
Leslie Ernst, interactive producer
Heather Wischmann, senior integrated producer
Nathan Brown, executive producer
James Hagedorn, post-production supervisor
Rehab, production company
Venables Bell & Partners, ad agency
ConAgra Foods Inc., client
Trucker :30 (Open on a shot of a teenage boy outside a convenience store, holding a Slim Jim. He looks at it inquisitively) Anncr. (VO): Wondering who made such a monster meat stick? Well, some say, it was made by this man… (Cut to visual of truck driver-type man wearing a sleeveless plaid shirt) Anncr. (VO): ...who happens to have a tattoo of a bald eagle fighting a shark... (Cut to said tattoo) Anncr. (VO): ...that he got when he was six. (Pull back to reveal the tattoo is on the back of a kid laying on his stomach in a tattoo parlor, while getting said tattoo) Anncr. (VO): This man likes meat measured in square footage (Cut to steak with a live chicken sitting on top of it) Anncr. (VO): And he likes it spicy. (Visual of same steak with a cooked chicken now on top of it and set on fire) Anncr. (VO): He single-handedly put teddy bears on the endangered species list... (Cut to teddy bears lined up in a child's cabinet. The middle bear gets arrowed in the head and then set on fire) Anncr. (VO): ...and likes to brush his teeth with double-grit sandpaper and gun powder. (Cut to snarling lip with a few pearly white teeth showing) Anncr. (VO): He also has a second tattoo of a larger bald eagle attacking the bald eagle who is fighting the shark. (Wider visual of the tattoo showing the bald eagle attacking the bald eagle attacking the shark) Anncr. (VO): This is the legend behind the monster stick... (Cut to a close-up of our large truck driver-looking man) Anncr. (VO): ...and the Navy's number-one torpedo catcher. (Pull out to show the trucker with arms in the air carrying a torpedo over his head) Anncr. (VO)/CARD: Slim Jim Monster sticks. A snack of mantastic proportions. Camera Card: Slim Jim logo. "Lava Man" :15 (Open on a fourteen-year-old kid sitting on stairs in an entryway at a school. He's holding a Slim Jim and looking at it inquisitively) Anncr. (VO): Wondering who made such a monster meat stick? Well, some say, it was this man… (Cut to a large manly dude standing in a junkyard wearing a full-body sleeveless mechanic's suit) Anncr. (VO): ...who uses motor oil and crushed glass as cologne... (Cut to our man slapping on some oil-like substance) Anncr. (VO): ...and after a long day of Greco-bobcat wrestling (Cut to a bobcat wearing wrestling headgear, standing on a high school wrestling mat) Anncr. (VO): He relaxes in a hot bath of imported Hawaiian lava. (Cut to our guy sitting in a tub of bubbling red lava) Anncr. (VO)/card: Slim Jim Monster sticks. A snack of mantastic proportions. Camera Card: Slim Jim logo. "Athlete" :15 (Open on a shot of a teenage boy sitting on a wooden bench with his skateboard, holding a Slim Jim Monster Stick and looking at it inquisitively) Anncr. (VO): Wondering who made such a Monster meat stick? Well, some say, it was made by this man… (Cut to a muscle-bound dude, who looks like a pro wrestler standing in a dilapidated warehouse) Anncr. (VO): ...who invented his own sport called "Kroxinjutsu!!!" (Word is blinking on screen and then bursts into flames) Anncr. (VO): A lethal combination of karate, wrestling, boxing, ninjutsu and drag racing. (Quick succession of our guy posing for each of these individual sports, wearing different outfits in each one. On the last one he slices a mannequin head and at the end he screams in front of a pair of flaming tracks on the ground) Anncr. (VO)/card: Slim Jim Monster sticks. A snack of mantastic proportions. Camera Card: Slim Jim logo.