The majority of Indonesian children spend an average of five hours glued to TV sets everyday. That's more than double the duration recommended by The American Academy of Pediatrics (AAP). This campaign for UNICEF Indonesia promotes a healthier television watching habit for children. "Family" :15 (Open on a television screen) SFX: Happy sounds of laughter. (A mother and father are shown playing and having fun with their young son in the living room. This happy scene is reflected on the screen of a switched-off television set, to represent how kids and their families can have fun, bond and enjoy themselves instead of spending hours staring at the TV)