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Brian Tierney, writer
Mark Wenneker, chief creative officer
Kevin Grady, design director
Christopher Doyle, director of photography
Vico Sharabani, editor
Psyop, editorial company
Guy Amitai, music composer
Pivot Audio, music company
Rob Difondi, audio mixer
Eben Mears, Psyop, director
Karen O'Brien, line producer
Liza Near, integrated production director
Mary Donington, agency producer
Lucia Grillo, executive producer
Carol Collins, post-production producer
Psyop/Smuggler, production companies
Mullen, ad agency
Fage Yogurt, client
"Plain" :45 (Open on white undulating screen. A blend of live action and computer animation follows the words of the voice over) Anncr. (VO): Plain was the same as it ever was the same. Plainly plain…Samely same…But then…someone lit the flame. Plain rode away on lion's mane. Where plain met fruits with strangely names. Such wonderful things they did contain. A shot of life to a hungry vein. The captive beast who broke the chain. And there upon that fruited plane, is where plain became what plain became. So much more than more than plain. Plain will never be the same. Product shot: Zero percent Blueberry-Acai Super: plain extraordinary

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