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David Harrison, art director
Allen Forbes, writer/associate creative director
Liam Greenlaw, creative director
John Lau, photographer
Stephen Dittberner, photo-illustrator
Heidi Nucklaus, agency producer
Prismtech Graphics, production service company
Wasserman + Partners Advertising, ad agency
Kevin La Freniere, The Community Against Preventable Injuries, client
We were asked to create awareness and start a conversation about school zone road safety to change attitudes about preventable injuries. So we placed Pavement Patty, a 3-D anamorphic decal of a child running into a school-zone street to get attention during back-to-school week. She got people talking worldwide, generating $10.8 million in earned media on BBC (UK), Fox and CNN.com, as well as 1.4 million YouTube views and counting.
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