Luke Duggan/
Zuzana Zaloudek, art directors
Fiona Cox/
Luke Duggan/
Zuzana Zaloudek, writers
Paul Fenton/
Tom Spicer, creative directors
Dave Kenedy/
Steve Leupen, graphic artists
Ted Blore, retoucher
Sarah Pang, project manager
Siobhan Petri, project director
Mike Gill, agency producer
Arnold Furnace Sydney, ad agency
Richard Grant, Peugeot, client
Vehicle maintenance is a necessary evil—something people don't invest much time thinking about—because it's an additional expense it's not a process that is enjoyable, which causes many car owners to forego genuine parts in favour of cheaper, generic ones. By using X-rays of entire cars, this campaign highlights the importance of always opting for the real thing, in an innovative and humorous way exploiting the notion that only a Peugeot genuine part genuinely belongs in a Peugeot.
