Sean Ohlenkamp, art director
Rob Sturch, writer
Geoffrey Roche, chief creative officer
Nery Orellana, interactive technical director
Robert Brunton, director of photography
Brie Gowans, agency producer
Jacinte Faria/
James Milward, production company producers
Hard Citizen/
Secret Location, production companies
Lowe Roche, ad agency
ALS Society of Canada, client
ALS is a fatal neuromuscular disease that starts by paralyzing the body. To spur donations, we needed to show the reality of living with this terrible disease. This banner asked users to help someone with ALS perform a simple but personal task that people suffering from the disease could not do for themselves. By asking people to help somebody with ALS physically, we helped them see the value of helping financially.
