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Bryan Collins, writer
Rob Sweetman, art director
Bryan Collins/Rob Sweetman, creative directors
Wave Productions, audio mixer
Mike Hasinoff, producer
Nadine Cole/Kim Prosser, project directors
Cossette, ad agency
McDonald's Restaurants of Canada Ltd., client

The McDonald's 'Everyone Wins a Free Coffee' Contest. The radio show has people call in to compete in the McDonald's 'everyone wins a free coffee' contest. People are asked one question and it's a question no one could get wrong. As soon as they answer, the sounds of celebration are played and the DJ congratulates them, tells them and all the listeners that they can all go to McDonald's for a free small coffee during breakfast hours until November 29. "Rita" :40 DJ: Alright. We have another contestant in the McDonald's 'everyone wins a free coffee' contest. On the phone with us we have Rita from Richmond. Are you ready Rita? Caller: Yes. DJ: Excellent. Here's your task. For the free coffee, Rita, do an imitation of yourself. Caller: Imitation of myself? SFX: Sirens, noisemakers, fireworks, applause. DJ: Yes! That's classic. Absolutely right! You sounded just like you. Caller: I know. DJ: You've just won a free coffee at McDonald's! Well done! Caller: That's awesome. DJ: And everyone listening has won too! Just head to McDonald's during breakfast hours and try McDonald's new great tasting coffee absolutely free. I've never heard a better imitation…fade under. "Jessica" :20 DJ: On the phone with us we have Jessica from Vancouver. Hi Jessica. Caller: Hi. DJ: Are you ready? Caller: I totally am. DJ: OK. Here's your task. Jessica, for a free coffee, make a sound. Caller: Ah. SFX: Sirens, noisemakers, fireworks, applause. DJ: Yes! Excellent job. Well, you've just won a free coffee at McDonald's! Caller: Thank you. DJ: That was easy. And everyone knows how easy it is… "Colby" :25 DJ: We've got Colby from Vancouver on the phone with us now. Are you ready Colby? Caller: Yes. SFX: Sirens, noisemakers, fireworks, applause. DJ: Absolutely right. You win! Caller: (laughs) DJ: That's right. You've just won a free coffee at McDonald's! Well done. And everyone listening has won too! All you have to do is head to McDonald's during breakfast hours and try McDonald's great tasting coffee absolutely free. SFX: Signature.

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