, art directorChris Joakim
, writerPeter Ignazi
, creative directorsTico Poulakakis
, director of photographyGriff Henderson
, editorial companyGrayson Matthews
, musicTim Godsall
, directorJohn Barbar
, online video directorWade Odlum
, coloristDwight Phipps
, line producerChristie Gawenda
, agency producerRick Jarjoura
, production company producerOPC
, production companyDashing Collective
, visual effects companyBBDO Toronto
, ad agencyFedEx Canada Ltd.
Change :30 (Open inside an office. The wall is filled with trophies. A boss holding a golf club is getting ready to swing) Boss: Bobby… I need to get some packages to Chicago in a couple of days. (The boss hits the golf ball. Cut to Bobby. He’s standing in the doorway of the boss’ office. The ball hits the wall and goes through a mini basketball hoop and into a garbage can) Bobby: OK, who should I use? (Cut back to the boss. He’s now chiseling a life size marble statue of Bobby. Bobby is standing in the exact same position in which we just saw him) Boss: FedEx. (Cut to Bobby) Bobby: FedEx, I thought they just did urgent shipping? (Cut back to the boss. He’s performing surgery on someone who’s lying on a gurney) Boss: What? You think just because something is amazing at one thing it can’t be amazing at other things too? (Cut back to Bobby) Bobby: So you’re saying FedEx is reliable for shipping less urgent stuff to the US too? (Cut back to the boss. He has his shirt off and is tattooing the words “FedEx is reliable for shipping less urgent stuff to the US too” onto his own back while playing chess against a Russian chess master and a young Asian prodigy) Boss: That’s exactly what I’m saying… checkmate Sergei… (He then says: “I win Jeong” in Mandarin) (Cut to white) Super: It’s true. FedEx has reliable less urgent shipping to the US. TAG: Relax. It’s FedEx.