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Mike Donaghey, art director
Chris Joakim, writer
Peter Ignazi/Carlos Moreno, executive creative directors
Raj Ramnouth, assistant editor
Griff Henderson, PosterBoy, editor
Woods and Low, director
Eggplant, music
Ann Caverly, agency producer
Lunch/Amy Miranda/Pixel Pusher, line producers
Dwight Phelps, production company producer
OPC, production company
AXYZ, visual effects company
BBDO Toronto, ad agency
Dan Alvo, Wrigley Canada, Skittles, client
Skittles Touch the Rainbow: We invited people to see what happens when they touch the rainbow. To do that, we didn't invent new touch screen technology or anything for that matter. We just asked people to touch their computer screens and watch as their finger played a starring role in five interactive online commercials. In the process we did manage to invent one thing: a completely new way to interact with an interactive medium.
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