Gianfranco Arena/
Nick Klinkert, art directors
Chris Beresford-Hill/
Peter Kain/
Tom Kraemer, writers
Gianfranco Arena/
Chris Beresford-Hill/
Peter Kain/
Tom Kraemer, creative directors
Greg Hahn/
Mike Smith, executive creative directors
David Lubars, chief creative officer
MacKenzie Cutler, editorial company
Jim Jenkins, director
Elise Greiche-Pavone/
Amy Wertheimer, executive producers
O Positive, production company
Framestore, visual effects company
BBDO New York, ad agency
FedEx, client
Exchange Student :30 (Open in a house in China. A middle-aged American man is sitting in a bedroom, typing on a BlackBerry. He's wearing a hooded sweatshirt and hat that seem young for his age. Just then, a Chinese teenager walks in, parents standing behind him, and speaks to him in English) Kid: Hey Lawrence, my parents want to talk to you. (The guy quickly puts away his BlackBerry and puts his hood up) Lawrence: About what? Kid: They don't really think you're an exchange student. Lawrence: What? Kid: They think you're a businessman using our house to meet new clients in China. Lawrence: For reals playa? Kid: They overheard a phone call. Something about shipping with FedEx to Shanghai. Then you opened a bottle of champagne. (By now, the parents are leaning in behind the kid, angrily speaking in Chinese) Lawrence: That was for a science project. (Lawrence rips off his hoodie, revealing a business shirt and tie underneath) Lawrence: I'm late for soccer… rehearsal. (He walks out quickly) You and I are cool. I'll be home by curfew. Anncr. (VO)/Super: We understand. You need a partner who can help you go global. Anncr. (VO)/Super: FedEx Express “Names” :30 (Open on a boss entering an office. A few co-workers are already seated around a table) Boss: Hey, guys. I know I’ve been bad at this in the past, so I’ve come up with some pneumonic devices to help me learn your names. (A FedEx courier enters the room) Boss: Hello, a “Penny saved is a Penny earned!” Courier: Oh, that’s because FedEx Ground helped you save money. Boss: That’s right, Penny. (Cut to co-workers at the table) Woman: Do you know ours? Boss: (rapid-fire; he points at each person) Heaven’s to Betsy… Uh, Dwayne in the bathtub… (The co-workers look genuinely impressed. A man whom the boss didn’t call out, raises his finger) Guy: What’s mine? Boss: You’re a Dan fool. Woman: (hushed, consoling tone) It’s just a device, Dan. You can’t take it personally. (Although this seems to make Dan feel even worse, he attempts to shrug it off) Dan: (mumbling) Eh, that’s cool. Anncr. (VO)/Super: We understand. You need a partner who helps you save. Anncr. (VO)/Super: FedEx Ground “Retirement” :30 (Open in an office. A group of people are standing around an older man, holding a cake that reads “Happy Retirement.” One of them is leading the others in a song. As he sings, it’s to the tune of “For He’s a Jolly Good Fellow,” but the lyrics are quite different. The lead singer sings very loudly and confidently, while the others try to join in, but aren’t so sure of what they’re singing) Brad: (singing) The meeting’s tomorrow in Dallas. We need to finish those projections. And output the final presentations, Sally, I’m gonna need 40 copies, obviously collated. (A nearby FedEx courier approaches) Courier: What’s going on? Worker: When we’re crunched for time, Brad combines office celebrations with official business. It’s about efficiency. Courier: We can help. When you ship with FedEx, you can work right up until the last minute. It gives you more time to get stuff done. Worker: That’s a great idea. (Cut to lead singer, now singing to one worker) Lead Singer: I need to speak with you privately. I found your résumé on the printer. Everybody! I found your résumé on the printer… Anncr. (VO)/Super: We understand. You need a partner who gives you more time. Anncr. (VO)/Super: FedEx