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Jaclyn Rink, art director
Ashley Davis Marshall, writer
Greg Hahn/Mike Smith, executive creative directors
David Lubars, chief creative officer
Isaac Chen/Georgia Dodson, assistant editors
Steve Gandolfi/Joel Miller, editors
Cut + Run, editorial company
Tom Kuntz, director
Scott Kaplan, line producer
Rani Vaz, agency music producer
Jeff Scruton/David Zander, executive producers
Anthony Curti, executive agency producer
MJZ, production company
Framestore, visual effects company
BBDO New York, ad agency
HBO, client
Yacht :45 (Open on cops walking into a yacht with their weapons drawn. Two partners lead the way. One cop is a female. One is male) Female Cop: Here's the part where we enter the crime lord's yacht that looks like every other crime lord's yacht we've ever been on. Male Cop: It's him. I can tell. He always plays the bad guy. (The female cop kicks down a door, where a woman is being held hostage by a bad guy. The cop holds up her gun and her hands start to shake) Female Cop: I'll act tough but then get a bad case of the shakes. Crime Lord: And I'll shoot that guy. But it will be insignificant to the plot line because he doesn't even have a name. (The crime lord aims his gun up and shoots a back-up cop) SFX: Distant siren. (A bunch of FBI guys come running in) FBI Agent: Here's the part where we fight over jurisdiction. Female Cop: I'll get mad. (Proud of her, the male cop locks eyes with the female cop) Male Cop: And I'll give you this look to keep our sexual tension alive. (The male cop and female cop exchange sexy looks while the FBI agent looks on confused) Super: Watch something you haven't seen a million times before. Demo of HBO GO. Anncr. (VO): Introducing HBO GO, the new streaming service from HBO, free with your subscription. Super: Introducing HBO GO. URL: HBOGO.com "Underdog" :45 (Open on two football players sitting on the bench. A scrawny one speaks to the other) Guy 1: It's the last three seconds of the game. Now's the part where coach puts me in. Coach: Anderson. You're in. Guy 1: And I say, "Me? But what about Smith?" Guy 2: And I'll say, "Go on Anderson. Go play the game you were born to play." Coach: I'll yell, "Something, something, something, do you want to look back on your life and something, something, something?" (Anderson stands up and grabs his helmet. Cut to the stands where the father is talking to a man next to him) Dad: Then cut to me in the stands saying, "That's my boy. That's my boy." The clock counts down to zero. The players run up to Anderson, lift him up and talk. Player: When it's over, we'll put you on our shoulders! Janitor: Then I'll say, "I knew you could do it, kid!" (Cut back to the field and Anderson says his final line) Guy 1: Then end on a freeze frame of me like this. (He puts his fist in the air and the frame freezes) Super: Watch something you haven't seen a million times before. Demo of HBO GO. Anncr. (VO): Introducing HBO GO, the new streaming service from HBO, free with your subscription. Super: Introducing HBO GO. URL: HBOGO.com "Hospital" :45 (Open on a typical TV drama hospital scene. There is a woman on life support. There are family members sitting around. A doctor is talking to them. He is devastatingly handsome) Doctor: Now is when I, the devastatingly handsome doctor, tell you there's nothing else we can do. (The woman looks at her husband and then at the doctor and stands up and yells at him) Woman: And now is when I scream, "No!" (The husband grabs the wife and holds her tight) Man: And I hold you like this. Doctor: And I'll say we tried everything, even 50ccs of rockamockalockasin, and even that didn't work. (There's a nurse standing by, working with the life support system) Nurse: And I'll just stand here, looking sexy. SFX: Heart pulse. (The woman in the bed starts to speak) Patient: As a twist, I'll come back to life. Music: Dramatic swelling. Doctor: And the music will tell us how to feel. Super: Watch something you haven't seen a million times before. Demo of HBO GO. Anncr. (VO): Introducing HBO GO, the new streaming service from HBO, free with your subscription. Super: Introducing HBO GO. URL: HBOGO.com
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