Loading ...
Brandon Mugar, art director
Adam Reeves, writer
Greg Hahn, executive creative director
Bill Bruce/David Lubars, chief creative officers
Matthew Woolf, director of photography
Dan Price/Henry-Alex Rubin, directors
Danny Artale/Corey Bauman, sound engineers
Jasmine Batista/Dale Henriques, agency producers
Melissa Chester, agency music producer
Bob Emerson, executive agency producer
Steve Peters, retoucher
Number Six Edit, editorial company
Smuggler/Verbatim Studios, production companies
BBDO New York, ad agency
AT&T, client
As the nation's largest cell phone carrier, AT&T wanted to educate the public about the danger of texting while driving. Our objective was to engage the driving public, especially teens, and make them see that texting and driving is a dangerous activity, and remind them that whatever the message is, it can wait. An integrated campaign using actual 'last texts' (messages people were reading/writing when involved in a fatal auto accident) showing the huge impact these trivial messages had on people's lives. We used mobile, print, radio, social media, TV and film to tell the stories of lives ended or interrupted by a trivial text and reinforce AT&T's message: 'No text is worth dying over. TXTNG & DRIVNG…IT CAN WAIT.' "The campaign helped alert people to the dangers of texting and driving, encouraged hundreds of thousands of families to sign our Facebook pledge, and garnered national media attention (including CNN, ABC's Good Morning America, and The White House Blog). The documentary has gained millions of hits on YouTube and thanks to partnerships with several major safety organizations is now included in driver's education classes across the country." URL = http://www.youtube.com/watch?v=DebhWD6ljZs

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Already a subscriber or have a Commarts account?
Sign In

Get a subscription and have unlimited access
Already a subscriber?
Sign In