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Anthony DeCarolis/Jonathan Mackler, art directors
Erik Fahrenkopf/Jim LeMaitre, writers
Jonathan Mackler, creative director
Mark Figliulo, chief creative officer
Danny Morris/Kevin Sullivan, Flame artists
Ian MacKenzie, MacKenzie Cutler/Tom Scherma, Cosmo Street Editorial, editors
Tom Jucarone, Sound Lounge, audio mixer
Hank Perlman, director
Jim Hayhow, Schmigital, visual effects artist
Tim Masick, Company 3, Telecine colorist
Jason Souter/Ozzie Spenningsby, agency producers
Hungry Man, production company
The Mill, visual effects company
TBWA\Chiat\Day New York, ad agency
Wm. Wrigley Jr. Company, Starburst, client
Dog :30 (Open on a truck on the highway. We see a dog sticking his butt out the front, passenger-side window. Cut inside. Tom is driving, and Joe is sitting in the back, eating Starburst) Joe: Your dog's quite the contradiction! He's sticking his butt out the window, instead of his head! Tom: Look at you. You're eating Starburst! It's solid, but it's juicy like a liquid! That makes no sense! Joe: Dude, your dog is weird. He loves cats. He hates tennis balls. He pulled a guy into a burning building! All weird! Tom: Don't listen to him Benny! You're not weird! You're an innovator! Joe: No…he's weird. Title card/Anncr. (VO): Starburst. It's a juicy contradiction. "Bus" :30 (Open on a bus going through town. A Scotch-Korean man and his son, are sitting on the bus, eating Starburst) Scotch-Korean man: You know why I love Starburst? It's a contradiction. It's solid, yet juicy like a liquid. (Suddenly, we hear someone say, "boring!" The Scotch-Korean man turns around and sees a zombie sitting two rows back, reading the paper) Zombie: Living Dead. That is a contradiction, my friend. Scotch-Korean man: It's not a contest, sir. Zombie: Ah, everything's a contest, sir. Scotch-Korean man: Starburst exists in two separate… Zombie: Ohhhh boring. Scotch-Korean man: Starburst exists in two… Zombie: You are boring me to death, and I am already dead! You're boring me back to death. (The Scotch-Korean man, looking uncomfortable, turns back around) Scotch-Korean man: OK. Title card/Anncr. (VO): Starburst. It's a juicy contradiction. "Getaway" :30 (Open on a busy street in downtown Los Angeles. Drivers are angrily honking their horns as they drive around a car that's crawling up the street at five MPH. Cut inside the slow-moving car and see four bank robbers still wearing panty hose over their heads) Passenger: This contradiction is gonna get us all busted. Whose idea was it to hire the slow-driving getaway driver? SFX: Police sirens getting closer. Backseat: Hey let's not start bagging on all contradictions. Try one of these new Sweet Fiesta Starburst. They're solidos, yet jugosos. Passenger: What? Backseat: It's Spanish for solid yet juicy like a liquid. They're a contradiction. And they're great. (Outside the car we see a policeman casually walking beside the car staring at the driver) Driver: I can't seem to shake 'em. Title card/Anncr. (VO): Starburst. It's a juicy contradiction.
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