Jamie Barrett, writer
Rick Condos/
Jeff Goodby/
Hunter Hindman, executive creative directors
Norman Bonney, director of photography
Kevin Bagley/
Dave Becker/
Erik Johnson, editors
He Ain't Heavy, He's My Brother, music
Bob Russell/
Bobby Scott, music composers
Dave Baker, sound engineer
Rob Sondik, agency producer
eFilms, production company
SpyPost, post-production company
Goodby, Silverstein & Partners, ad agency
General Motors, client
Comeback :60 Music: Thoughtful piano music starts and continues throughout. (Cut to a string of failures: a knocked-down boxer; a failed rocket launch; Popeye falling limp-armed into the ocean; a dejected Jim Belushi from Animal House; Evel Knievel falling off his bike. A shift in the music comes as the picture fades. Cut to Evel Knievel getting up with the help of his crew; Jim Belushi crying out, "Not me! I'm not gonna take this!;" Popeye getting a second wind from his trusted can of spinach; Truman triumphantly holding up a paper with the headline "DEWEY DEFEATS TRUMAN;" a rocket soaring into the atmosphere; The boxer, weak and bloodied, getting up off the mat…and the picture fades) Camera Card: We all fall down. Thank you for helping us get back up. GM LOGO.