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Kevin Koller, art director
Rus Chao, writer
Rus Chao/Kevin Koller, associate creative directors
Icaro Doria, group creative director
Jamie Barrett/Christian Haas, executive creative directors
Eric Tremi, director of photography
Geoff Hounsell, editor
Arcade Edit, editorial company
David Shane, director
Ed Galvez, agency producer
O Positive, production company
Brand New School, visual effects company
Goodby, Silverstein & Partners, ad agency
Sprint, client
“Injury” :30 (Open on a room where a football player is icing his knee. His doctor sits next to him on the phone) Player: I just got your e-mail. I’m out for the season? Doctor: (Not looking up from his phone) Huh. Don’t worry about that. I switched to Sprint’s $69.99 plan so I get unlimited e-mails. Player: (confused) What...what does that mean? Doctor: It means I’m dropping you from my fantasy team that’s for sure. Player: What does that mean about my knee? Doctor: Oh, well your knee’s totally shattered. (Displays his phone to the player and shows him the replay). Did you see how hard that guy hit you? Player: I don’t want to see... Doctor: Hey, relax. It’s not costing me any extra. (The doctor looks back at his phone and pats the player’s iced knee reassuringly) Anncr. (VO): Only Sprint gives you unlimited text, Web and calling to any mobile for just $69.99. Sprint. Title Card: SPRINT logo

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