Paula Fernandes/
Lucas Osis/
Raina Rocha, art directors
Beto Cocito/
Pedro Fernandes/
Flavio Tamashiro, writers
Rubens Filho, creative director
Anselmo Ramos, chief creative officer
Lucas Aires/
Andrea Machado, editors
Cesar Mattos/
James Pedrozo, music
Jamute Audio, music company
Carlao Busato, director
Renata Dumont/
Alex Mehedff, producers
Nana Bittencourt, agency producer
Hungry Man, production company
Ogilvy Brasil, ad agency
Pedro Costa, Bar Aurora & Boteco Ferraz, client
We conducted an experiment: We hired a drunk valet to park customers' cars. As people refused to give up their keys and argued, we delivered our message on the valet ticket: Never Let A Drunk Driver Take Your Car. Even If That Driver Is You. The goal of the campaign was to impact the customers of Bar Aurora & Boteco Ferraz before their first drink.
