Daniel Chagas Martins, art director
Rodrigo Mendonca, writer
Andre Pedroso/
Mariana Sa, creative directors
Marco Versolato, executive creative director
Sergio Valente, chief creative officer
Roberio Braga, director of photography
Andre Jafet, editor
Silvio Piesco, music
Tesis, sound design
Carolina Couto/
Deocleciano Junior/
Gilberto "Gibinha" Pires, producers
Fernando Tietzmann, production company producer
Zeppelin, production company
Tribbo Post, post-production company
DDB Brasil, ad agency
Luis Bianchi/
Claudia Colaferro/
Alessandra Couto, Philips, clients
White :45 "Film shows a sequence of white-colored objects with subtitles explaining the significance the color gives to each object. At the conclusion, the concept enters: One color means a lot of things. Imagine billions of colors. The film ends with the Blu-Ray Philips with Perfect 3D HD Cinema image, a technology that provides a better color definition." "Red" :45 "Film shows a sequence of red colored objects with subtitles explaining the significance the color gives to each object. At the conclusion, the concept enters: One color means a lot of things. Imagine billions of colors. The film ends with the Blu-Ray Philips with Perfect 3D HD Cinema image, a technology that provides a better color definition."