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Jon Arnold, art director
Dave Smith, writer
Jon Arnold/Dave Smith, creative directors
Bohan, ad agency
United Methodist Church, client
The earthquake in Haiti happened a year ago and only five percent of the rubble from its destruction has been removed. Unbelievable. So, why not show people just a fraction of what that might look like? We picked four cities across the country (Charlotte, San Antonio, Kansas City and Atlanta), built the boxes the night before the anniversary and let the rest do the talking. It was picked up by news media and people with smart phones everywhere.
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