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Tony Zimney, art director
Matt McCain, writer/creative director
Tracy Wong, executive creative director
World Famous Inc., online editor
John Buroker, sound designer
Clatter & Din, sound design
David Turnley, director
John Marias, line producer
Steph Huske, broadcast producer
George Meeker/David Shore, executive producers
Aaron Ball, post-production supervisor
Furlined, production company
Wong, Doody, Crandall, Wiener, ad agency
Washington State Department of Health, client

Ken :60 Ken: (reading aloud) Dear Me. You got a baby boy on the way. Do you wanna raise your baby around second-hand smoke? You grew up with everyone smokin' all around you. Do you want him to start smokin' at eleven like you did? Don't you want to be around to work on hot rods with your boy? The car wreck left you with one lung. Puffin' smoke with one lung can't be good. You stink. You can't breathe. You can't afford it. Quit smokin'. Sincerely, Me. My name is Ken, and no one can make me quit but me. (Cut to black) Super: No one can make me quit but me. Get coaching from someone who can help. Call 1-800-QUIT-NOW, quitline.com

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