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Daniela Montanez, art director
Bob Meagher, writer
Steve Bassett, group creative director
Tim Ives, director of photography
Sam Cadman, director
Nicole Hollis-Vitale, associate producer
Tom Rossano, executive producer
Molly Souter, executive agency producer
Station Film, production company
The Martin Agency, ad agency
GEICO, client
“Throw It Away” :30 (Open on a presenter at a mall in front of a table with two small cups filled with liquid. He asks a shopper to take part in a taste test) Presenter: We are going to start out with the one we’re calling X. Now this car insurance is very friendly, they offer excellent service. (Shopper tastes car insurance X) Shopper: Good. Presenter: This is sample Y. (Shopper drinks sample Y) Shopper: Ughhh…shhhhhhi… Presenter: Oh, don’t use that word. Shopper: (Laughing) Oh, not too good. Presenter: (Turns over cups) What did you choose? Shopper: (Continues to laugh hysterically) GEICO. Presenter: Over their competitor. Not quite as pleasant. (Shopper points to bad tasting Brand Y) Shopper: (More laughing) Throw that one away! Super: Millions of people are choosing GEICO.
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