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Katherine Khor/Jae Soh, art directors
Colin Koh, writer
Harpi Sim, photographer
Ann Seow, digital imaging
Meiyi Goh, project manager
Leo Burnett Group Singapore, ad agency
Siang Oon Tan, The Patissier, client
The Patissier is a popular, home-grown patisserie in Singapore that specialises in traditional French-baking techniques. Having established a loyal customer base, most of their handcrafted cakes and pastries are purchased for celebrations such as birthdays and anniversaries. We wanted to help make their customers' celebrations even sweeter by keeping their surprise a surprise. To do that, we created a series of special edition cake boxes designed to blend into the three most common places someone would usually put a cake; in the fridge, on a coffee table and on a desk for office parties. A cake-mouflage.
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