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Runak Chavoshi/Kate O'Connor, art directors
Brian Friedrich/Donna Ko/Julia Regan, writers
Jerome Austria/Matt Ian, group creative directors
Mark Hunter, chief creative officer
Lance Accord/Keith Schofield, directors
Jeff Elmassian, music composer
Michi Tsunoda, interactive producer
Emma Johnson, integrated producer
Jim Haight, broadcast producer
Victoria Guenier/Jackie Kelman-Bisbee/Mary Ann Marino/Michael Raimondi/Michael Sagol/Jasper Thonlinson, executive producers
Vic Palumbo, executive agency producer
Union Editorial, editorial company
Caviar/Park Pictures/Reality Digital, production companies
Endless Noise, music company
Deutsch LA, ad agency

A year after creating The Force, one of the most popular Superbowl commercials of all time, all eyes were on Volkswagen. So an unprecedented, 360° two-week media blitz campaign was created that began with the The Bark Side (a teaser commercial for a Superbowl commercial), included a Superbowl party invite-generator, a behind-the-scenes film and even a digital Bark Translator. This all then culminated with the big game day spot: The Dog Strikes Back."


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