Runak Chavoshi/
Kate O'Connor, art directors
Brian Friedrich/
Donna Ko/
Julia Regan, writers
Jerome Austria/
Matt Ian, group creative directors
Mark Hunter, chief creative officer
Lance Accord/
Keith Schofield, directors
Jeff Elmassian, music composer
Michi Tsunoda, interactive producer
Emma Johnson, integrated producer
Jim Haight, broadcast producer
Victoria Guenier/
Jackie Kelman-Bisbee/
Mary Ann Marino/
Michael Raimondi/
Michael Sagol/
Jasper Thonlinson, executive producers
Vic Palumbo, executive agency producer
Union Editorial, editorial company
Caviar/
Park Pictures/
Reality Digital, production companies
Endless Noise, music company
Deutsch LA, ad agency
A year after creating The Force, one of the most popular Superbowl commercials of all time, all eyes were on Volkswagen. So an unprecedented, 360° two-week media blitz campaign was created that began with the The Bark Side (a teaser commercial for a Superbowl commercial), included a Superbowl party invite-generator, a behind-the-scenes film and even a digital Bark Translator. This all then culminated with the big game day spot: The Dog Strikes Back."