Michael Kadin/
Paul Oberlin, art directors
Matt Sherman/
Eric Springer, writers
Michael Kadin/
Eric Springer, group creative directors
Mark Hunter, chief creative officer
Simon Duggan, director of photography
Steve Gandolfi, editor
Cut+Run, editorial company
740 Sound & Mix, sound design
Mark Meyuhas, audio mixer
Noam Murro, director
Mandy Sorenson, visual effects artist
Stefan Sonnenfeld, colorist
Jim Haight, broadcast producer
Victoria Guenier, executive broadcast producer
Jeff Blodgett/
Michelle Burke/
Scott Ganary/
Shawn Lacy, executive producers
Linda Jackson, visual effects producer
Vic Palumbo, executive director of production
Biscuit Filmworks, production company
Company 3/
Lime Studios, post-production companies
Brickyard VFX, visual effects company
Deutsch LA, ad agency
Volkswagen of America, client
“Piñata” :30 (Open on a backyard birthday party. A piñata is hanging from a tree. The piñata is shaped like an SUV. A young boy takes several whacks at the piñata with a Wiffle Ball bat. Nothing happens. Cut to a close-up shot of the piñata with the VW logo on the piñata’s front grill)) Title card: Built like a Volkswagen. The 2011 Tiguan. (A dad picks up the wiffle ball bat and tries whacking the piñata as well, but nothing happens. Cut to a hero shot of a Tiguan) VW Logo /That’s Das Auto/vw.com