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Mooren Bofill, art director
Erin Beaupre, writer
Joseph Bonnici/Zak Mroueh, creative directors
Mo Elabi/Keeley O'Hara, retouchers
Chandler Powell, project manager
Zulu Alpha Kilo, ad agency
David Abel/Ashley Ballantyne/Shawn Hernden/Matthew Jocelyn, Canadian Stage, clients
Artist Mark Rothko was a temperamental and provocative abstract expressionist whose personality could be interpreted in as many ways as his work. To illustrate this, we created an accordion folded poster that from one angle read "Tortured Artist?", and from the other "Eccentric Egomaniac?". Theatre attendees could read both sides, and were then directed to decide for themselves at ExperienceRed.ca.
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