Ron Cueto/
David Federico/
Brendan Good/
Matthew Kenney/
Scott Leder/
Mike Morelli, art directors
Morgan Kurchak/
Joy Panday/
Len Preskow/
Josh Rachlis, writers
Chris Duchaine/
Scott Leder/
Tracy Ma/
Kimberley Pereira/
Jeff Watkins, designers
Lisa Greenberg/
Judy John/
Shirley Ward-Taggart, creative directors
Judy John, chief creative officer
Jacqueline Adediji/
Matthew Rependa, interactive developers
Felix Wardene, technology director
Jesse Senko, photographer
Chris Duchaine/
James Joyce/
Kimberley Pereira, illustrators
Jacqueline Bellmore, broadcast producer
Leo Burnett Toronto, ad agency
Elections Ontario, client
Our goal was not to tell people why to vote, but to tell them what, where, and how to vote. In addition to creating everything from TV to educational materials, URL's were created to address specific barriers to voting. Those URL's became headlines in outdoor and online. Entering any of the URL's would drive to the Elections Ontario webpage that addressed that barrier to voting.
