Jeremy Smallwood, art director
Pam Mufson, writer
Pam Mufson/
Jeremy Smallwood, creative directors
Bob Winter, chief creative officer
Greg Jardin, director
Chris Wickman, agency producer
Brian Smego, executive director of production
@radical.media, production company
Y&R Chicago, ad agency
DieHard, client
“Torture Test” :60 (Open on an SUV sitting on a frozen lake) Anncr. (VO): Bozeman, Montana. A car sits on a frozen lake through brutal temperatures and chilling winds. Battered for days on end, it still starts. (Car turns over. The lights come on. Pull back reveals the “car” is actually a toy car. A boy reaches down to pick it up to reveal DieHard batteries under the toy car) Anncr. (VO): The power of a DieHard is now available in a smaller size. Camera Card: Life Demands DieHard.
