Everyone uses a web browser, but no one really cares which one they're using. To give people a reason to consider why their browser matters, we demonstrated how real people are using Google Chrome. 'The web is what you make of it' campaign kicked off with Google's first ever national TV media buy and extended online with banners and an interactive YouTube video. By showing Chrome as a catalyst for anybody to make the most of life, we showcased the power of the web in a human and inspiring way.