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Dave Brown, art director
Ian Hart, writer
Ari Weiss, executive creative director
John Patroulis, chief creative officer
Justin Gignac/Christine Gignac, artists
Griffin Farley/Ambika Gautam/Katie Harrison, strategic planners
Kath Horton, producer
BBH New York, ad agency
UNICEF, client
UNICEF's Good Shirts was a project designed to help millions in the famine stricken Horn of Africa. We created twelve Good Shirts ranging in price for any budget. On each shirt an item of aid was depicted. That shirt then costs the exact price of the aid item. So, if someone donated $24.30 they received a shirt with a measles vaccine on it. And if someone donated $300,0000 they received a T-shirt with a cargo flight. The Horn of Africa got hundreds of thousands of dollars in aid and good people got comfy 100% cotton t-shirts. Win-win. To date the collection has generated a little over $379k in donations.
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