Ray Sison, art director
Keith Byrne/
Evan Maranca, writers
Ayca Akin/
Gaurabhe Mathure, interactive designers
Melissa Frost/
Noelle Newbold/
Ellen Pai, designers
Cesar Marchetti/
Can Misirlioglu/
Kirill Yeretsky, creative directors
Noel Billig/
Wade Convay/
Tara Greer/
Mark Voelpel, executive creative directors
Pablo Bergez/
Justin Blinder/
Robert Carlsen/
Fernando Mazzon/
Niall McCormack, software engineers
Sune Kaae, technology director
Alan Donnelly/
Guy Helson/
Avery Holden/
Mike Klimkewicz, agency producers
Brian Addison/
Leslie Chong/
Karen Molye, quality assurance
R/GA, ad agency
Nike, client
Two years ago, Nike came to us to realize an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualizations show where you were most active daily, weekly, monthly and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts
