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Michael Brumm, interactive designer
Chris von Ende/Mike Ward, associate creative directors
Dave Loew/Mark Tutssel/Jon Wyville, executive creative directors
Susan Credle, chief creative officer
Mikey Del Rosario, technology director
Eing Omathikul, illustrator
David Eastman/J.T. Vanderkamp, project managers
Roberto Blanco, project design and development
Arc Worldwide/Leo Burnett, ad agencies
The Coca-Cola Company, client

In 2011, in the face of environmental change and a shrinking Arctic habitat, Coca-Cola sought to help ensure a future for the polar bear. Coca-Cola pledged $3 million to support World Wildlife Fund's efforts to establish a lasting Arctic refuge. We created Arctic Home to increase awareness of the polar bear's plight and encourage additional donations from the public. We created this page takeover to invite the public to contribute to the effort by making a $1 donation via text. With it, we sought to illustrate how our collective texts (represented by thumbprints) can add up to something amazing - a future for the polar bear and its Arctic home."

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