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Craig Ferguson, art director
Tal Wagman, writer
Lance Martin, executive creative director
Alex Chung, illustrator
TAXI 2, ad agency
MINI Canada, client
On Halloween day, MINI took to the streets and outfitted various parked cars in a one-size-fits-all MINI Cooper costume, bearing the line, 'Even your car is dressing up as something hot. Happy Halloween.' For the first time, passersby could bear witness to what all non-MINI cars really wish they could be.
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